Brand Story

"Let the whole world experience the high quality and healthy life brought by advanced laser medical technology" has been the essence of brand culture of Guilin Kangxing Medical Instrument Co., ltd.

This culture is from 1989 when KX laser was established, until today, and forever.KX laser is known as "noble life energy" and has long enjoyed a good reputation, which is not only in its leading technology and excellent quality, but also depends on that it represents a healthy lifestyle, leisure and elegant taste. It is committed to a passion and love of life attitude deeply rooted in every dream of the human heart.

Outward appearance of Guilin Kangxing Medical Instrument Co., Ltd

With the development of laser device and its supporting technology and application of laser technology in the medical field more widely, it has made important contributions to the progress of medical science, and also attracted more and more attention.
The ultimate goal of KX laser is to manufacture the top, most valuable laser medical device, and realize the Chinese dream of rejuvenating the people and the country. This is also the KX founder Mr. Huang YiFu named KX in mind when founded in 1989, he took to the state, society and human health contribution as the lofty mission of enterprises, rose the development of enterprises to the national level, and integrated development of national medical service.

KX's sense of national responsibility created this successful, respectable enterprise. In 1989, KX as the first settled in Guilin national high tech zone enterprises, under the founder Huang YiFu's leadership, change the Chinese image in the low-end medical products, also for the original popularity of top medical laser, strive for a sense of responsibility to provide consumers with high quality medical products, strive to change the status of no China world-class enterprise for national pride. From "made in China" to "created in China", KX shoulders the sacred mission of promoting the development of laser medical science and technology, promoting the rise of top medical equipment industry. And this road is gone for 35 years, no regrets!
KX is based on technological innovation, firmly grasp the core technology, redefine the industry standard with excellent product quality and user experience. Huang YiFu creates a national medical trusted brand with special tenacity for the Chinese. With his laser medical career dedication and love, KX brand is gradually pushed to the height of the internationalization, Chinese shows the dignity of the nation to the world.

Time goes back to 1985, the wave of reform hits the land of China. Huang YiFu, who was still under 35 years old, decided to quit his stable job, because the development of high-tech products was too attractive to him, and his heart had sprouted the idea of developing laser products.
To develop laser products, firstly, we must solve the problem of optical fiber coupler.The laser beam emitted by the laser can not be effectively transmitted without high-quality fiber coupler. At that time, most of the domestic use of fiber bundle coupling with very low efficiency, and the more advanced products in the world can only reach about 50% level. In order to overcome this problem, Huang YiFu and the thirty-fourth Research Institute of the Ministry of electronics industry carried out the research and cooperation. He went around and borrow money as experimental funds, borrow houses as the experimental site, borrow staffs as assistants and borrow instrument to test data. In the small laboratory of only 5 square meters which is converted from kitchen, after more than 300 days and nights, he finally got sample test result by the authorities: the coupling efficiency between single fiber coupler and He-Ne laser reaches 80%, which is higher than advanced level of similar products in Japan etc. Huang YiFu realized that the breakthrough was inseparable from the protection of the law, so he applied for a patent, set up Guilin MingZheng Optical Fiber Component Factory and began to produce optical fiber coupler under extremely simple conditions.
However, the reality often play a small joke with people's enthusiasm. When Huang YiFu took the fiber coupler samples, test results, patent certificates and so on enough to prove the advanced nature and feasibility to consult with the application department, the result is that it is only as a single part for sale and unable to form large quantities of orders. Since he dares to be the first to abandon the iron rice bowl, he won't fear any difficulty, he determined not to give up. He made a thorough analysis of the market and technology with rigorous attitude, and realized that the application of laser technology in medical treatment was fruitful, and the research of laser medical instrument is also a potential new technology industry at home and abroad. So he takes the performance advantages of optical fiber coupler to develop laser medical device as its next major direction.With this patented technology, he came to Guilin high tech industrial development zone. Leaders of high tech industrial development zones appreciated the young man, supported the development of the technology, and provided the site in Guilin high tech zone entrepreneurship incubation Center as the project research and development base. Therefore, Guilin Kangxing Laser Instrument factory is established at the historic moment.
KX business started and went through the extremely hardness that ordinary people is now hard to imagine. At the beginning, KX laser is an unknown small factory, as described as poor and blank. But the production of top laser medical device requires not only advanced patent technology, but also a large amount of capital investment, which is undoubtedly a great problem for a green hand KX.
In 1990, with the policy support of the business center of Guilin high tech Development Zone, KX relied on the first patent mortgage loans of 50 thousand yuan, with the advantage of the independent patent technology optical fiber coupler, combining laser and optical fiber technology and ancient acupuncture treatment, KX began the research and development of He-Ne laser acupuncture instrument, and passed the project appraisal by Guangxi Science and Technology Department. When the company is ready to intensify the development of a series of products,professor Zhu Ping of Beijing TongRen Hospital and Professor Zhang Ping of HeNan Medical University bring back from Russia the clinical data about intravascular irradiation therapy with He-Ne laser. Huang YiFu carefully read the data and considered the situation, give full play to the advantages of research & development of KX technology, and jointly with professor Wang TieDan, biochemistry expert of First Military Medical University of PLA (Guangzhou) developed the He-Ne laser intravascular irradiation cure instrument suitable for clinical application of China's first generation, which made China become the second country in the world after Russia to have this therapeutic instrument, and created a new therapy of low intensity He-Ne laser intravascular irradiation in China, which filled the gap of medical device products in china.
So far, KX laser finally come through the initial hard stage of entrepreneurship.

The following are reports from major media outlets such as CCTV, People's Daily, Health Daily, Southern Daily, Science and Technology Daily, Yangcheng Evening News, Shenyang Daily, and Min Bao (Hong Kong):Oct 6th, 1992, a 15-year-old student was hit by a truck when he was on his way to school. He was rushed to GuangDong Corps Hospital of Armed Police Force. After the doctor's rescue, the student's life was saved, but became a vegetable with only heart beat, breath, eating and drinking,but no consciousness. But the medical staff did not give up any chance to save him. They were carefully nursing, and continued to use various treatment methods. After three-month effort, there was still no obvious improvement..
Then, after a meeting study, the attending doctor boldly adopted He-Ne low intensity laser intravascular irradiation instrument which was jointly developed by KX and Professor Wang TieDan to treat the student, and received unexpected effects. After two times treatment, the patient had a preliminary response, to the fourth treatment, that is, in the evening of Feb 14th,1993, the patient finally woke up. Later, after careful treatment and nursing, the students finally restored the ability of thinking, language and walking, recovered and discharged on June 15th in the same year. After successful treatment with low intensity laser intravascular irradiation therapy on the cases of vegetative, media have reported it, thus making a sensation throughout the country and Southeast Asia and have a great impact on the medical industry, then known as the third treatment method. KX founder Huang YiFu was also deeply gratified, since then he had more firm belief to revitalize the national top laser medical undertakings.
KX laser shot and made himself a decisive step, received widespread attention in the industry, embarked on a road of relying on independent intellectual property rights and developed medical laser career. He-Ne Laser Intravascular Irradiation Cure Instrument was designated as clinical device for 8 diseases of psoriasis, asthma, cerebral infarction, vascular sudden deafness, ischemic optic neuropathy, cancer pain, arrhythmia, mental illness etc by Laser society of Chinese Medical Association and Laser Medicine Association of the Chinese Optical Society. In the same year, Semiconductor Laser Intravascular Irradiation Cure Instrument was listed as "95" national key industrial experimental project by the national economic and trade commission. On Oct 14th,1998,vice commissary general Zhou JiaHua accompanied by Vice Chairman Yuan FengLan of Guangxi visited KX company. On Nov 7th,chairman Li RiHuan of National Political Conference accompanied by SEC Cao BoChun of Guangxi Party Committee visited KX company.

The eagle can fight in the sky because it is fearless of danger and difficulty with accumulating power. so is the enterprise. Difficulties and dangers coexist in the process of accumulation of forces. But as long as the dream in the heart does not die out, it's going to be a big day.
The dream to create a world-class medical and health enterprises, achieve world brand of China for one hundred year is what KX has been adhering to for 35 years. Huang YiFu created inventions one after another under difficult conditions, and his expectation was to make human beings enjoy the healthy life brought by top laser medical technology. However, the dream is great, the road is tortuous. In 2005, changes in the national policy and medical device regulations have made the good faith enterprise face the crisis of closing the door almost overnight, which is Huang YiFu and all the staffs unexpected. Huang Yifu is facing unprecedented enormous pressure and crisis. Doubts, frustrations and heartache overwhelmingly in his heart: Is a business to contribute to the cause of human healthcare companies so difficult?
To provide high quality laser medical products for customers is the promise that KX has been holding on to. Even at the time of life and death, KX employees remain in their position with only half of their wages for 6 months. When Huang YiFu took about RMB 200,000 together from the staffs, when customers expressed support and encouragement to KX's career through a variety of ways, when customers used products of KX with happy smile, he was full of excitement.
With respect to human life and extraordinary courage, with strong will and long-lasting persistence, with support of all staffs, Huang YiFu embarked on the road of the transformation of top medical laser products, began a second venture in laser medical field...
That's the power of dreams.

Huang YiFu was deeply aware of: the market is changing, any product has its own life cycle, any technology can not always lead. The survival of enterprises lies in maintaining their own core competitiveness, while scientific and technological innovation is an important component of the core competitiveness. Only by owning products with independent intellectual property rights and taking the road of technological innovation, insisting on market orientation and seeking for survival with quality and benefit can guarantee the enterprises develop continuously, rapidly and healthily. According to the domestic and foreign market investigation and early feasibility, KX confirmed research and development of Semiconductor Laser/ Low-frequency Treatment Instrument series prorducts, which is developed on the basis of KX patented product semiconductor laser intravascular irradiation instru- ment, according to laser medicine, bionics, traditional Chinese medicine and clinical practice, we have developed a new generation of products which are inte- grated with treatment and healthcare, and it is also 1st generation laser irradiation therapy instrument which enters home use with nasal cavity irradiation and low- frequency pulse. For nasal cavity laser irradiation, with biostimulation of laser energy, improve rheological properties and microcirculation for assistant reduction
of blood viscosity, blood fat and blood pressure. It is for assistant treatment on
hyperlipidemia, cerebral infarction and relieve the symptom induced by this. For low-frequency pulse, it acts on meridian acu-points through electrodes stimulation
on nerve muscle tissue, improve blood circulation, relieve and treat various acute &
chronic pain. The core technology of this sery products have independent intellec- tual property rights. To avoid imitation, KX also applied and obtained a number of products outside the protection of utility models and design patents, the formation of a patent pool of technical protection. Series of products have core technology with independent intellectual property rights. To avoid imitation, KX also applied and obtained the patent of utility model and design patent for the periphery protection of many products, and formed the patent pool of technical protection.

In 2003, KX company was determined by GuangXi Economic and Trade Commission and GuangXi Intellectual Property Office as the first batch of pilot enterprises in GuangXi patent work. In 2004, because of the unique function, Semiconductor Laser / Low-frequency Treatment Instrument was appointed as the unique medical gift of China-Asean Exposition and most well-received brand of 2004(Dalian) International Senior Citizens Articles. In 2006, we obtained CE certificate for Semiconductor Laser / Low-frequency Treatment Instrument; In 2013, it won silver medal of GuangXi Exhibition of Invention, Scientific & Technological Achievements. In 2015, KX was invited to participate in Laser Treatment Equipment Semiconductor Laser Nasal Irradiation Treatment Instrument Industry Standard Seminar held by National Medical Optics and instrument Standardization Technical Committee.
Technological innovation has its unpredictable risks. Therefore, the correct grasp of real-time patent information, laws and regulations is very important for enterprises. KX not only pays attention to the use of patent protection in product development, but also pays close attention to the protection of technological innovation achievements in technological innovation. KX promote technological innovation, through patent strategy, promote the rapid development of enterprises through patent strategy, so that make enterprises in benign development, protection cycle of technical information, information market and market legalization.

What makes a brand experience 35 years of wind and rain and still full of vitality?
It's a sincere love and an everlasting concern from the heart.
Love is from the benevolent heart. Looking back on the course of 35 years, KX has written an intriguing classic for us.
KX Laser Sitz Bath Instrument, life hope and dream, is the fundamental driving force of the development of science and technology of KX. Huang YiFu was good at observing and studying at home and abroad, and found the pain and inconvenience in the recovery process after anorectal and gynecological surgery. Due to deep understanding and careful observation of human nature, through deep study of the origin of industry pain points and problems, finally developed a top Laser Sitz Bath Instrument combined with hot water sitz bath, medicine sitz bath, laser irradiation, bubble massage and hot wind dry. Promote the all-round upgrading of product quality and user experience, effectively reduce the pain of patients, and provide a new comprehensive solution for pelvic floor disease physiotherapy and postoperative rehabilitation. Besides, with service concept of more care to the pelvic floor and perfect service system, KX continuously create value for customers, improve Laser Sitz Bath Instrument according to customers' requirement. Under the leadership of Huang YiFu, KX is working hard for the popularity of top laser medical, care and guard every life with heart.
KX Laser Sitz Bath Instrument is Class III national medical device and was gradually incorporated into Medicare charges in various provinces and cities, and soon won the praise and trust of the major hospitals, and also welcomed by the medical staffs and patients, so that products firmly gain a foothold in the high end customers.
In 2014, KX Laser Sitz Bath Instrument was listed as the key project of GuangXi Medical Device Industry Development. The identity and memory to a brand quality and culture by customer will pass the test of time and become ingrained, this identity can not only by words of mouths, and will be extended to the other product category of KX brand, which is the reason that KX brand is still full of vitality after 35 years.
KX brand concept is Love from the heart. In the past 35 years, KX laser has been adhering to the cultural inheritance and faith of "the pursuit of excellence and innovation" by its founder, operate with excellent technology, perfect design, strict procedure and excellent tradition, it has merged in each KX laser product, and subtle influence understanding of top medical laser. This is the secret of the leadership position of KX laser. KX production is not only a safe and effective high-tech medical device, but also a symbol of love and an eternal interpretation.

Huang YiFu continue farming in the field of science, technology and patents with his hard work. For 35 years, KX laser has endeavored applications of an integral whole of optics, electricity with computer and concentrated on promotion of low intensity laser irradiation therapy in hypertension, high blood fat, high blood viscosity, cerebral infarction and other cardiac & cerebral vascular diseases, various acute & chronic pain and anorectal diseases. Now it has developed as a high new tech enterprise with combination of core technology, research, manufacture, sales and after-sale services, as well as core competitive advantage of industry chain. We has established a scientific, rigorous, professional and innovative team, pass ISO9001+ISO13485, CE and other quality management system and prodcuct certification. The products win the trust of new and old customers at home and abroad with its excellent performance, excellent quality and perfect after-sale service. Now the products are sold well in European Union, Korea, Southeast Asian countries, Taiwan, HongKong etc. KX brand represents top laser, excellent quality, innovative medical technology and responsible attitude, always adhere to create top laser medical device to diligently pursue, make it successfully established "top laser medical leader"status in China.
As an advocate of high quality lifestyle, each new KX product put on sale, which is all about the new possibilities of showing healthy life to you. KX hope that their products are chosen by customer not only because of the function as a medical device, but also a variety of happiness besides the products: parents' smile and friends envy, family praise eyes, health when you achieve success and win recognition......
In the future, KX laser will continue to uphold the brand concept Love from the Heart" , and is willing to work with friends all over the world together hand in hand, explore new areas of low intensity laser medicine, make greater contribution to the development of human medicine!